[ubuntu-uk] Awareness-Raising Campaign Idea (was Ubuntu CNR deal)
aeclist at candt.waitrose.com
Wed Feb 14 10:14:57 GMT 2007
Stephen Morrish wrote:
> On 2/13/07, *Philip Wyett* <philip.wyett at gmail.com
> <mailto:philip.wyett at gmail.com>> wrote:
> On 12/02/07, *James Tait* < james.tait at wyrddreams.org
> <mailto:james.tait at wyrddreams.org>> wrote:
> Robin Menneer wrote:
> > You also need to carefully define your target eg the huge
> population of
> > semi-bored computer-illiterates might be more productive than
> > experienced-with-windows men-in-the-street ?
> You may very well be right. I think especially with people who
> are not
> already seasoned/regular computer users and are just deciding to
> in to this brave new world and buy a PC at home for the first
> time, one
> very important question they will ask is "What do you use?", shortly
> followed by "Why?". I think this type of campaign would be
> effective for these people.
> That's not to say that I don't think it has a potential audience
> the Windows-faithful. I still believe that Vista is an
> opportunity for
> Ubuntu to come to the fore, with people who would normally have said
> "I'm buying a PC, therefore I'll get/need a copy of Windows" now
> for a moment to consider the alternatives
Have you seen how absolutely difficult it is to get a PC *without*
For example, I believe that all of the Dell soho range are now
offering vista. Only.
There is a circular situation of windows is on PCs, people expect
windows, then people require windows because it is a 'standard', it is
a 'standard' because of clever and skillful marketing and certain
business practices, a marketing monopoly. It is simpler for retail
outlets to focus on a single OS particularly if it is a mass market
for whatever reason.
Is everyone familiar with the LXer
'The Pre-Installed Linux Vendor Database'
It is a very useful focus of information, and also includes 'No
installed OS' suppliers.
I think it is a good approach to try to add to this list, and actively
take interest in the listed vendors.
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