[ubuntu-uk] UK Marketing: Promo Videos

spep at kaygroth.plus.com spep at kaygroth.plus.com
Thu Aug 23 11:58:55 BST 2007 

Totally agree with Pete, I've lost count of how many times I've got a
Linux conversation started by people glancing at the youtube beryl video
im watching, i mean if you work with windows XP all day and then see
something like beryl you cant help but be at least a little curious.

Steven Pepperell

nd ubuntu-uk mailing list submissions to
> 	ubuntu-uk at lists.ubuntu.comSubject: Re: [ubuntu-uk] UK Marketing: Promo
Videos
To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
Message-ID:
        <52b44d450708230153v366ebd9btc1f5ee0cd2976c69 at mail.gmail.com>
Content-Type: text/plain; charset="iso-8859-1"

Do you know what, Matthew - I don't think I could disagree more. Some
well-placed videos on youtube have the potential to introduce lots of people
to a non-Windows alternative. We should be exploiting *any and all* channels
to get the message across that Ubuntu and open source offer a credible
alternative to Mr Gates' products

Pete
>    7. Re:  UK Marketing:  Promo Videos (alan c)
>    8. Re:  UK Marketing:  Promo Videos (alan c)
>    9. Re:  UK Marketing: Promo Videos (Matthew Larsen)
>   10. Re:  UK Marketing: Promo Videos (Pete Stean)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Wed, 22 Aug 2007 17:43:50 +0100
> From: "Chris Rowson" <christopherrowson at gmail.com>
> Subject: [ubuntu-uk] Ubuntu viral videos
> To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
> Message-ID:
> 	<d6c346600708220943g421f9160i16286a887dc45237 at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
>
> Hi folks,
>
> I've been bashing this idea around on the mailing list for a bit, but
> thought I'd come and shout about it here to in case I'd missed anyone
> ;-)
>
> The idea is to raise the brand awareness of Ubuntu by using the power
> of viral marketing. We'd like to create something like the
> www.firefoxflicks.com project, but for Ubuntu.
>
> Contributors will be able to submit short films advertising Ubuntu
> where they will then be voted upon by site visitors.
>
> Are you interested in helping?
>
> At the moment, we're not looking for people who want to make videos
> (that'll come when the project is up and running). Just now it'd be
> nice to get people involved in getting something together which allows
> other people submit their videos to us.
>
> So, what can you do?
>
> At the moment we have an offer from a couple of youtube.com like video
> sites who will help us to host the videos, so hosting is pretty much
> covered. What we need is
>
> 1) Techies.  A front end which we can use to showcase the videos on
> like ubuntuvideo.com, and to display info to people on how they can
> get involved.
>
> 2) Ambassadors. Liasing with organisations like Universities and
> Colleges to invite them to submit create and submit videos.
>
> 3) Advocates. Are you a social networking ubermeister? As we get up
> and running we'll need help spreading the word.
>
> 4) Marketing wizards. We need help creating guidance for project
> submissions.
>
> 5) Anything else. If you've thought of something I've missed, then
> please tell me!
>
> Get in touch!
>
> Please add your name to the wiki page (displayed below) if you are
> involved in/want to be involved in the ubuntu viral videos project.
> You can also get in touch via the marketing mailing list,
> #ubuntu-viral-videos on IRC (freenode.net) and of course by using the
> wiki.
>
> https://wiki.ubuntu.com/MarketingTeam/UbuntuViralVideos
>
> I believe we that if this idea is executed properly, that it can
> definately make a difference. We need you!
>
> Cheers
>
> Chris
>
>
>
> ------------------------------
>
> Message: 2
> Date: Wed, 22 Aug 2007 19:14:18 +0100
> From: "Ian Pascoe" <softy.lofty.ilp at btinternet.com>
> Subject: [ubuntu-uk] UK Marketing:  Promo Videos
> To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
> Message-ID:
> 	<BJEBIDFAKAGIFDCKKHILGEOKDGAA.softy.lofty.ilp at btinternet.com>
> Content-Type: text/plain;	charset="US-ASCII"
>
> Following on from recent posts about Viral videos and screencasts, is
> there
> such a thing as a promo video / DVD, that could be left runing on
> something
> as part of a stand?
>
> Just thought that something like that is a trap for people to watch
> without
> necessarily actually having to speak with someone.  Knowing how
> conservative
> we Brits are, it's just another way to get the punters talking .... and
> apart from which it'd be damn useful to give to those waverers..
>
> Additionally, along the same lines, anyone aware of a getting started with
> Ubuntu type of thingy that can be given away at the same time as a live CD
> -
> something like all the screencasts in one place that can be played on a
> normal DVD etc.  I know there's the Official Handbook, as I've got one!
>
> E
>
>
>
>
>
> ------------------------------
>
> Message: 3
> Date: Wed, 22 Aug 2007 19:43:18 +0100
> From: alan c <aeclist at candt.waitrose.com>
> Subject: Re: [ubuntu-uk] UK Marketing:  Promo Videos
> To: British Ubuntu Talk <ubuntu-uk at lists.ubuntu.com>
> Message-ID: <46CC83C6.2050400 at candt.waitrose.com>
> Content-Type: text/plain; charset=us-ascii; format=flowed
>
> Ian Pascoe wrote:
>> Following on from recent posts about Viral videos and screencasts, is
>> there
>> such a thing as a promo video / DVD, that could be left runing on
>> something
>> as part of a stand?
>>
>> Just thought that something like that is a trap for people to watch
>> without
>> necessarily actually having to speak with someone.  Knowing how
>> conservative
>> we Brits are, it's just another way to get the punters talking .... and
>> apart from which it'd be damn useful to give to those waverers..
>>
>> Additionally, along the same lines, anyone aware of a getting started
>> with
>> Ubuntu type of thingy that can be given away at the same time as a live
>> CD -
>> something like all the screencasts in one place that can be played on a
>> normal DVD etc.  I know there's the Official Handbook, as I've got one!
>
> I have often displayed, prepared with various options, including
> amarok with visualisations, or a video, or some simple how to's about
> updates etc. However, the most interest is often when I happen to be
> messing around in the file managers explaining to someone and  doing
> something or another. I think people are interested in a real (live)
> situation, and the context of a real person with a word or two is
> easier to grasp (and more fun) than watching a demo file, probably
> aimed at a different context. This is similar to what I find for
> myself when I am wandering past exhibitions. I will often eavesdrop
> into a demo or conversation, rather than stand and look at a demo
> playing - which is often aimed at somebody else's situation.
>
> hth
> --
> alan cocks
> Kubuntu user#10391
>
>
>
> ------------------------------
>
> Message: 4
> Date: Wed, 22 Aug 2007 20:02:09 +0100
> From: "Chris Rowson" <christopherrowson at gmail.com>
> Subject: Re: [ubuntu-uk] UK Marketing: Promo Videos
> To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
> Message-ID:
> 	<d6c346600708221202o55a05a4dy7ed4ab5619e971b7 at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
>
> On 22/08/07, Ian Pascoe <softy.lofty.ilp at btinternet.com> wrote:
>> Following on from recent posts about Viral videos and screencasts, is
>> there
>> such a thing as a promo video / DVD, that could be left runing on
>> something
>> as part of a stand?
>>
>> Just thought that something like that is a trap for people to watch
>> without
>> necessarily actually having to speak with someone.  Knowing how
>> conservative
>> we Brits are, it's just another way to get the punters talking .... and
>> apart from which it'd be damn useful to give to those waverers..
>>
>> Additionally, along the same lines, anyone aware of a getting started
>> with
>> Ubuntu type of thingy that can be given away at the same time as a live
>> CD -
>> something like all the screencasts in one place that can be played on a
>> normal DVD etc.  I know there's the Official Handbook, as I've got one!
>>
>
> Well hopefully this'll be one of the outcomes of the viral videos
> project. Any adverts created will be available for users to do as they
> wish with. Using as a promo video at a show would probably be quite a
> cool usage.
>
> Chris
>
>
>
> ------------------------------
>
> Message: 5
> Date: Wed, 22 Aug 2007 21:41:20 +0100
> From: "Ian Pascoe" <softy.lofty.ilp at btinternet.com>
> Subject: Re: [ubuntu-uk] UK Marketing:  Promo Videos
> To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
> Message-ID:
> 	<BJEBIDFAKAGIFDCKKHILKEOPDGAA.softy.lofty.ilp at btinternet.com>
> Content-Type: text/plain;	charset="US-ASCII"
>
> Hi Alan
>
> Yep, see what you mean about the human factor.
>
> But, how did you know that the promo videos on stands as you were walking
> around were aimed at other people?  Is this your past experience and you
> deliberately  ignore 'em, or do you watch a couple of moments just to make
> sure that you're not really missing something?
>
> There's bound to be some psycological marketing type paper that gives
> facts
> and figures, but from a personal viewpoint the promos are normally watched
> whilst passing the relevant stand.  Admittedly only to find out why there
> are either so many people gathered around this stand or none at all around
> that stand.
>
> And of course it gives the punters something to watch whilst they're
> waiting
> to speak to you.
>
> Chris, yep something along those lines for content kinda makes sense.  But
> it depends how, well, professional they are.  I'll wonder over to the
> mozilla site you quoted and have a look see later on.
>
> Anyhows, thought I'd throw the idea to the floor and see what responses I
> got.
>
> E
>
> PS  Is everyone on holiday this week as the list seems awful quiet?
>
> -----Original Message-----
> From: ubuntu-uk-bounces at lists.ubuntu.com
> [mailto:ubuntu-uk-bounces at lists.ubuntu.com]On Behalf Of alan c
> Sent: 22 August 2007 19:43
> To: British Ubuntu Talk
> Subject: Re: [ubuntu-uk] UK Marketing: Promo Videos
>
>
> Ian Pascoe wrote:
>> Following on from recent posts about Viral videos and screencasts, is
> there
>> such a thing as a promo video / DVD, that could be left runing on
> something
>> as part of a stand?
>>
>> Just thought that something like that is a trap for people to watch
> without
>> necessarily actually having to speak with someone.  Knowing how
> conservative
>> we Brits are, it's just another way to get the punters talking .... and
>> apart from which it'd be damn useful to give to those waverers..
>>
>> Additionally, along the same lines, anyone aware of a getting started
>> with
>> Ubuntu type of thingy that can be given away at the same time as a live
> CD -
>> something like all the screencasts in one place that can be played on a
>> normal DVD etc.  I know there's the Official Handbook, as I've got one!
>
> I have often displayed, prepared with various options, including
> amarok with visualisations, or a video, or some simple how to's about
> updates etc. However, the most interest is often when I happen to be
> messing around in the file managers explaining to someone and  doing
> something or another. I think people are interested in a real (live)
> situation, and the context of a real person with a word or two is
> easier to grasp (and more fun) than watching a demo file, probably
> aimed at a different context. This is similar to what I find for
> myself when I am wandering past exhibitions. I will often eavesdrop
> into a demo or conversation, rather than stand and look at a demo
> playing - which is often aimed at somebody else's situation.
>
> hth
> --
> alan cocks
> Kubuntu user#10391
>
> --
> ubuntu-uk at lists.ubuntu.com
> https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
> https://wiki.kubuntu.org/UKTeam/
>
>
>
>
>
> ------------------------------
>
> Message: 6
> Date: Wed, 22 Aug 2007 21:44:45 +0100
> From: Jim Kissel <jlk at osml.eu>
> Subject: Re: [ubuntu-uk] UK Marketing:  Promo Videos
> To: British Ubuntu Talk <ubuntu-uk at lists.ubuntu.com>
> Message-ID: <46CCA03D.5000607 at osml.eu>
> Content-Type: text/plain; charset=ISO-8859-1; format=flowed
>
>
>
> Ian Pascoe wrote:
>>
>> PS  Is everyone on holiday this week as the list seems awful quiet?
>>
> Only all of Europe, or so it seems.  Not only are the mailing lists I
> subscribe to quite, there is not much news either or so it seems to me.
>
>
>
> ------------------------------
>
> Message: 7
> Date: Thu, 23 Aug 2007 08:03:11 +0100
> From: alan c <aeclist at candt.waitrose.com>
> Subject: Re: [ubuntu-uk] UK Marketing:  Promo Videos
> To: British Ubuntu Talk <ubuntu-uk at lists.ubuntu.com>
> Message-ID: <46CD312F.3030606 at candt.waitrose.com>
> Content-Type: text/plain; charset=us-ascii; format=flowed
>
> Ian Pascoe wrote:
>> Hi Alan
>>
>> Yep, see what you mean about the human factor.
>>
>> But, how did you know that the promo videos on stands as you were
>> walking
>> around were aimed at other people?  Is this your past experience and you
>> deliberately  ignore 'em, or do you watch a couple of moments just to
>> make
>> sure that you're not really missing something?
>
> I think it is the experience I have of living in a retail and
> marketing saturated environment - I am tuned to (mostly) ignore things
> which are overtly aimed at me as a potential consumer. Apps like Tux
> Paint within easy reach will get attention of kids, they are lookig
> for fun. I guess it depends a lot on who the passing audience actually
> is, and how relevant the video is, both nice marketing judgments.
>
> --
> alan cocks
> Kubuntu user#10391
>
>
>
> ------------------------------
>
> Message: 8
> Date: Thu, 23 Aug 2007 08:05:54 +0100
> From: alan c <aeclist at candt.waitrose.com>
> Subject: Re: [ubuntu-uk] UK Marketing:  Promo Videos
> To: British Ubuntu Talk <ubuntu-uk at lists.ubuntu.com>
> Message-ID: <46CD31D2.60607 at candt.waitrose.com>
> Content-Type: text/plain; charset=us-ascii; format=flowed
>
> Jim Kissel wrote:
>>
>> Ian Pascoe wrote:
>>>
>>> PS  Is everyone on holiday this week as the list seems awful quiet?
>>>
>> Only all of Europe, or so it seems.  Not only are the mailing lists I
>> subscribe to quite, there is not much news either or so it seems to me.
>
> now is the time then to field the type of story about
> 'Man bites Windows!'
> :-)
> --
> alan cocks
> Kubuntu user#10391
>
>
>
> ------------------------------
>
> Message: 9
> Date: Thu, 23 Aug 2007 09:44:41 +0100
> From: "Matthew Larsen" <mat.larsen at gmail.com>
> Subject: Re: [ubuntu-uk] UK Marketing: Promo Videos
> To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
> Message-ID:
> 	<c9f5f79e0708230144w15ed9deje0f44ac08a09578a at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
>
> Hey all, been a while
>
> IMO I think the idea of viral videos is a waste of time. When have
> they ever worked? I personally think its just a buzz-word and a
> marketing experiment gone crazy. We need to stop trying to 'trick'
> people in to moving to Linux. We need to show people the benefits and
> the facts, none of this bulls**t lifestyle 'join the crowd' bollocks
> that floats around too much. People make up their own minds to switch,
> its just about raising awareness, crushing the myths and informing
> people. IMO that's what will REALLY get people to switch en masse
>
> I think using live demonstrations is a fantastic idea. People get to
> see what happens, ask questions and immediatly get shown how to do it.
> This could even be extended to using pre-recorded demo's for common
> tasks etc.
>
> On another note hope everyone is having a good summer!
>
> Regards,
>
> On 23/08/07, alan c <aeclist at candt.waitrose.com> wrote:
>> Jim Kissel wrote:
>> >
>> > Ian Pascoe wrote:
>> >>
>> >> PS  Is everyone on holiday this week as the list seems awful quiet?
>> >>
>> > Only all of Europe, or so it seems.  Not only are the mailing lists I
>> > subscribe to quite, there is not much news either or so it seems to
>> me.
>>
>> now is the time then to field the type of story about
>> 'Man bites Windows!'
>> :-)
>> --
>> alan cocks
>> Kubuntu user#10391
>>
>> --
>> ubuntu-uk at lists.ubuntu.com
>> https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
>> https://wiki.kubuntu.org/UKTeam/
>>
>
>
> --
> Matthew G Larsen
>    > mat.larsen at gmail.com
>    > matthew.larsen at logicacmg.com
>
>
>
> ------------------------------
>
> Message: 10
> Date: Thu, 23 Aug 2007 09:53:19 +0100
> From: "Pete Stean" <peteste at googlemail.com>
> Subject: Re: [ubuntu-uk] UK Marketing: Promo Videos
> To: "British Ubuntu Talk" <ubuntu-uk at lists.ubuntu.com>
> Message-ID:
> 	<52b44d450708230153v366ebd9btc1f5ee0cd2976c69 at mail.gmail.com>
> Content-Type: text/plain; charset="iso-8859-1"
>
> Do you know what, Matthew - I don't think I could disagree more. Some
> well-placed videos on youtube have the potential to introduce lots of
> people
> to a non-Windows alternative. We should be exploiting *any and all*
> channels
> to get the message across that Ubuntu and open source offer a credible
> alternative to Mr Gates' products
>
> Pete
>
>
> On 23/08/07, Matthew Larsen <mat.larsen at gmail.com> wrote:
>>
>> Hey all, been a while
>>
>> IMO I think the idea of viral videos is a waste of time. When have
>> they ever worked? I personally think its just a buzz-word and a
>> marketing experiment gone crazy. We need to stop trying to 'trick'
>> people in to moving to Linux. We need to show people the benefits and
>> the facts, none of this bulls**t lifestyle 'join the crowd' bollocks
>> that floats around too much. People make up their own minds to switch,
>> its just about raising awareness, crushing the myths and informing
>> people. IMO that's what will REALLY get people to switch en masse
>>
>> I think using live demonstrations is a fantastic idea. People get to
>> see what happens, ask questions and immediatly get shown how to do it.
>> This could even be extended to using pre-recorded demo's for common
>> tasks etc.
>>
>> On another note hope everyone is having a good summer!
>>
>> Regards,
>>
>> On 23/08/07, alan c <aeclist at candt.waitrose.com> wrote:
>> > Jim Kissel wrote:
>> > >
>> > > Ian Pascoe wrote:
>> > >>
>> > >> PS  Is everyone on holiday this week as the list seems awful quiet?
>> > >>
>> > > Only all of Europe, or so it seems.  Not only are the mailing lists
>> I
>> > > subscribe to quite, there is not much news either or so it seems to
>> me.
>> >
>> > now is the time then to field the type of story about
>> > 'Man bites Windows!'
>> > :-)
>> > --
>> > alan cocks
>> > Kubuntu user#10391
>> >
>> > --
>> > ubuntu-uk at lists.ubuntu.com
>> > https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
>> > https://wiki.kubuntu.org/UKTeam/
>> >
>>
>>
>> --
>> Matthew G Larsen
>>   > mat.larsen at gmail.com
>>   > matthew.larsen at logicacmg.com
>>
>> --
>> ubuntu-uk at lists.ubuntu.com
>> https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk
>> https://wiki.kubuntu.org/UKTeam/
>>
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