[ubuntu-uk] UK Marketing: Promo Videos

alan c aeclist at candt.waitrose.com
Thu Aug 23 08:03:11 BST 2007


Ian Pascoe wrote:
> Hi Alan
> 
> Yep, see what you mean about the human factor.
> 
> But, how did you know that the promo videos on stands as you were walking
> around were aimed at other people?  Is this your past experience and you
> deliberately  ignore 'em, or do you watch a couple of moments just to make
> sure that you're not really missing something?

I think it is the experience I have of living in a retail and 
marketing saturated environment - I am tuned to (mostly) ignore things 
which are overtly aimed at me as a potential consumer. Apps like Tux 
Paint within easy reach will get attention of kids, they are lookig 
for fun. I guess it depends a lot on who the passing audience actually 
is, and how relevant the video is, both nice marketing judgments.

-- 
alan cocks
Kubuntu user#10391



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