[ubuntu-uk] [marketing] comments
aeclist at candt.waitrose.com
Thu Aug 16 21:04:26 BST 2007
Matthew East wrote:
> On 16/08/07, alan c <aeclist at candt.waitrose.com> wrote:
>> Press fodder. Set them up high and then knock 'em down. It makes news
>> on the way up, and also on the way down.
>> As Ubuntu gets higher profiles as I am sure It will, it is going to
>> happen much more. A tribute to growing fame. I would be a bit happier
>> if the marketing list showed a little more awareness of what publicity
>> can do. Perhaps I expect to much.
> That's a pretty unwarranted dig at the marketing list, I think. If it
> is a reference to your recent post about an article which included
> criticism of Ubuntu, with respect I think your post was taken
> seriously: yes, a few people (rightly) pointed out that the article
> was deficient from a technical perspective, and others (myself
> included) suggested that ideas be put forward about how to respond to
> the article. You're welcome to contribute to that.
Apologies. It is not meant offend. It was also out of place here,
It is not specifically about the recent posts. I was heartened by the
response recently. At least it was responded to, unlike one or two
earlier ones in a similar theme which did not attract much attention
or were reassured away.
It is interesting to reflect on exactly what can get attention. As the
post maybe showed (and this one too?), controversy does, truth maybe
On a slightly different tack, I do believe that people in our lists
are rather technically oriented, as might be expected. In marketing
and business terms, the technically best product does not always win,
even though it helps. Widely available published information even if
totally incorrect, constantly fed, will frequently have a significant
sway on the market, regardless of other factors. Unless our marketing
activities and lists are heavily populated with marketing
professionals we can expect to have a hard time, up against full time
professionals with big budgets.
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