When you increase the level of etiquette, the way of speaking, when a lot of emphasis in placed on correctness, people can be self-conscious, and overly concerned about perception. Perception sucks.. It just keeps people quiet, if I'm the worst one here, it will make it easier for someone who is better but self-conscious to speak up, and ask what they think are stupid questions. Break the form.. SHAKE IT UP It's the only way you can know you have something here.