Creative & EMU

[Ming]

I'm a bit confused about those two brand names, are they related in
any way? I've seen EMU products in creative-lab's website & in EMU's
site, I've seen photos of their soundcard have a "creative lab"
printed on it. There was someone in this list that said that creative
soundcards have a bad latency, does that applies to EMU cards too? I'm
looking to get myself an EMU 0404 USB, any comment on that card?
Regards,

Ming