[ubuntu-marketing] ubuntu-marketing Digest, Vol 66, Issue 2

coretta.jackson at gmail.com coretta.jackson at gmail.com
Wed Aug 3 13:04:01 UTC 2011


Hello All,

I like this idea- it's engaging & proactive. Count me in!

Coretta
Sent via BlackBerry from T-Mobile

-----Original Message-----
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Date: Wed, 03 Aug 2011 12:02:09 
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Subject: ubuntu-marketing Digest, Vol 66, Issue 2

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Today's Topics:

   1. Re:  Press releases ..... (Laura Czajkowski)
   2. Re:  Press releases ..... (Kate Stewart)
   3. Re:  Press releases ..... (Martin Owens)
   4. Re:  Press releases ..... (Rub?n Romero y Cordero)


----------------------------------------------------------------------

Message: 1
Date: Tue, 02 Aug 2011 13:11:52 +0100
From: Laura Czajkowski <laura at lczajkowski.com>
To: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Press releases .....
Message-ID: <4E37E988.1000903 at lczajkowski.com>
Content-Type: text/plain; charset=ISO-8859-1

On 02/08/11 12:14, Barry Drake wrote:
> Hi there ....  A few days ago, Laura Czajkowski made the suggestion that
> Ubuntu Advertising and/or Ubuntu Marketing might look at preparing and
> sending press releases to appropriate media.  Since then, I've been
> looking at what happens at present.  All I can find are spasmodic
> releases from Canonical which sometimes reflect the state of play with
> the latest Ubuntu release.
> 
What I suggested doing was doing something other than waiting for stuff
to be paid for, you can write on anything perhaps how Ubuntu is being
used in other places, and get journalists to pick up on items. Perhaps
leaving the "release" announcements to Canonical as that's their area.

Laura


-- 

https://wiki.ubuntu.com/czajkowski
http://www.lczajkowski.com
Skype: lauraczajkowski





------------------------------

Message: 2
Date: Tue, 02 Aug 2011 13:20:53 -0500
From: Kate Stewart <kate.stewart at canonical.com>
To: Barry Drake <b.drake at ntlworld.com>
Cc: ubuntu-advertising at lists.launchpad.net,	Ubuntu Marketing
	<ubuntu-marketing at lists.ubuntu.com>
Subject: Re: [ubuntu-marketing] Press releases .....
Message-ID: <1312309253.2929.152.camel at veni>
Content-Type: text/plain; charset="UTF-8"

On Tue, 2011-08-02 at 12:14 +0100, Barry Drake wrote:
> Hi there ....  A few days ago, Laura Czajkowski made the suggestion that
> Ubuntu Advertising and/or Ubuntu Marketing might look at preparing and
> sending press releases to appropriate media.  Since then, I've been
> looking at what happens at present.  All I can find are spasmodic
> releases from Canonical which sometimes reflect the state of play with
> the latest Ubuntu release.
> 
> Do any of you know of anything more than this?
> 
> If not, could I suggest a sub group committed to circulating a regular
> media news letter (two or three times a year).  I'll be happy to receive
> contributions, collate them and write it up, then circulate it.  It
> would need to target computer magazines, press generally, radio and TV. 
> 
> Are there any opinions?  And any volunteers to feed news items into
> this?

Hi Barry,
   I'm happy to sign up for review if it would help.  In terms of
content, there are the release notes that are coming out with the
milestone announcements that probably have useful fodder to be culled
for this sort of thing.   And we do have 2 major development releases a
year as well as 2 LTS point releases ;)   The Release Overview section
and some of the highlevel overview information, in particular.  See: 
https://wiki.ubuntu.com/NattyNarwhal/ReleaseNotes


   Also, we're in process of putting together A3 release, but the A1 and
A2 milestone release notes from Oneiric, can be reviewed.
[1] https://wiki.ubuntu.com/OneiricOcelot/TechnicalOverview/Alpha1
[2] https://wiki.ubuntu.com/OneiricOcelot/TechnicalOverview/Alpha2
We try to highlight whats making a first appearance for developers, but
it might be interesting to the wider audience as well?


  On a related topic, if there is a contact or two interested in
participating in proofreading the announces before they go out,  I'd
very much appreciate a set of editorial eyes on them a day before each
milestone release.  Please let me know if there are volunteers?

Thanks, Kate
(Ubuntu Release Manager)




------------------------------

Message: 3
Date: Tue, 02 Aug 2011 18:28:28 -0400
From: Martin Owens <doctormo at gmail.com>
To: Laura Czajkowski <laura at lczajkowski.com>
Cc: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Press releases .....
Message-ID: <1312324108.9633.43.camel at delen>
Content-Type: text/plain; charset="UTF-8"

On Tue, 2011-08-02 at 13:11 +0100, Laura Czajkowski wrote:
> Perhaps
> leaving the "release" announcements to Canonical as that's their
> area. 

I think if Canonical can engadge with the LoCo teams and other community
people, we could legally take their announcements and publish them to
local media and other contacts we might have.

At the moment, I don't know if it's possible to re-submit Canonical's
official announcements and I'm not sure if Canonical would be pleased or
helpful with community involvement.

Otherwise, the community does make announcements, it just doesn't submit
them to news media. Something that I think it has a right to do as
citizen journalists alone (let alone fellow developers) ;-)

Best Regards, Martin Owens




------------------------------

Message: 4
Date: Wed, 3 Aug 2011 13:49:40 +0200
From: Rub?n Romero y Cordero <huayra at ubuntu.com>
To: Martin Owens <doctormo at gmail.com>
Cc: ubuntu-marketing at lists.ubuntu.com, Laura Czajkowski
	<laura at lczajkowski.com>
Subject: Re: [ubuntu-marketing] Press releases .....
Message-ID:
	<CAJOMF1NenKtryUesL_nhmxosx3to-2D_cLuMaJkwe9ptA3scmQ at mail.gmail.com>
Content-Type: text/plain; charset=ISO-8859-1

On Wed, Aug 3, 2011 at 12:28 AM, Martin Owens <doctormo at gmail.com> wrote:
> On Tue, 2011-08-02 at 13:11 +0100, Laura Czajkowski wrote:
>> Perhaps
>> leaving the "release" announcements to Canonical as that's their
>> area.
Helping distribute these locally is definitely a good idea.

>
> I think if Canonical can engadge with the LoCo teams and other community
> people, we could legally take their announcements and publish them to
> local media and other contacts we might have.
>

This has been done in Norway earlier.
Of course you also need to have contacts in the media. Go for the
local IT media outlets and start there.

> At the moment, I don't know if it's possible to re-submit Canonical's
> official announcements and I'm not sure if Canonical would be pleased or
> helpful with community involvement.
>

it is. Having direct contact with the Canonical Marketing and PR teams
(at own initiative) and having at hand a Press Release(s) before it is
(they are) published as an incentive for media outlets to have fresh
news is highly recommended. And even before I contacted Canonical for
the first time in this regard in 2009, I used to send a press release
loosely based on the Release Notes and also pointing journalists to
Canonical's own press release for further details. This worked fine
and attracted a lot of attention form Norwegian media.

> Otherwise, the community does make announcements, it just doesn't submit
> them to news media. Something that I think it has a right to do as
> citizen journalists alone (let alone fellow developers) ;-)

Honestly, I think this is up to each individual in the community. As
long as you respect and behave by the CoC you should be able to speak
in behalf of the community. A press release is there to be used, you
do not need permission from anyone to let a journalist know about it.

>
> Best Regards, Martin Owens
>
>

Best,
-
Rub?n Romero
http://pad.lv/~huayra



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