[ubuntu-marketing] ubuntu-marketing Digest, Vol 50, Issue 3

Ferdinand Lehnard ferdinand.lehnard at web.de
Thu Feb 11 11:48:46 GMT 2010


Hi there,

following the discussion just recently whether "Viral Videos" or TV Ad
would be a way to promote Ubuntu, I like to say both ways are good.
For me there are other questions, who should be addressed first, before
starting any of these activities.

Who is the target group? Is it the standard home user, the technical
freak, the multimedia enthusiast, the business man, the teacher, or
whom?
Everyone has individual demands and expectations into his OS-system. How
is it with public administrations and services, organisations, health
care and educational institutions? The common denominator is that the OS
system should be able to be linked with the respective software packages
needed to satisfy their expectations and/or professional requirements.
It doesn't matter that much what system is running the computer,
important for most of the users is that the job is done on a more or
less easy way. The people don't want to fiddle around much with "hash"
and "bash", terminal commands etc. 

My opinion is to start first on the educational section - get schools to
run there computer-classes on Ubuntu systems. It's an ideal system for
education. Low budget and very variable and stable if we look into the
LTS versions. The school, the community as well as the government should
be interested to save some money which can be used on other projects.
Children and young people are looking for challenges and are open for
new ideas. When they start to understand the system, learn that they are
not just user, that they can active contribute with their own ideas -
that's what we have to submit. Workshops and Information evenings at
schools, with parent communities - that's a way.
When they grow up with a system they stay with the system - that's how
it was since the 80's as the first PC's appeared. Things you get used,
you don't like to miss.

Of course it's a question of prestige to run the latest PC with the
latest software. Ubuntu offers each half year an upgrade with more and
more features. For those people, Markus described in his mail, who
always follow the trend - one of the trends called understatement.
Understatement is fashioned - the opensource community is
understatement, means fashion.

To be successful means we have to win the user, but also the computer
retailer to offer Linux as an option. The more important and also more
difficult part will be, to get software providers in the boat to offer
their various software packages for Linux in combination with other
opensource software, i. e. openoffice. It's for sure, if they see a
growing number of Linux users, they will provide alternatives. Well,
there are a huge number of open source packages for different
applications available. some are very well maintained, others since a
couple of years not maintained and those who just started, but not
stable or usable. Honestly, they do not always offer what is needed to
run the business or just difficult to understand because of lack of
efficient documentation. 

We have to convince the user regardless private or professional, that
there is an adequate number of software solutions available for them to
meet their needs, either proprietary and/or opensource. With one word:
Acceptance

One thing we also have to bring forward: Show the people the great idea
and philosophy of Ubuntu, show them that there is a great community who
gives support in all ways.

Furthermore, specially the professional user needs to have integration
and migration packages available to replace other OS systems or to run a
dual system during an interim phase.  And here we have already a further
approach - show small and medium sized entrepreneurs a way to safe money
by using alternative software. First target - people who start with a
business, second target - people who have to upgrade the system. Work
out a reliable cost-benefit analysis and show the benefits they get in
using Ubuntu in combination wit appropriate opensource and even
proprietary software. That's where companies like Canonical, Sugar,
Openbravo and/or Sun are coming in.

If there is a way to address all this, a big step will be done.

Don't see just Ubuntu - Ubuntu is just an entrance door to a great
world.

regards
Ferdinand


-----Original Message-----
From: ubuntu-marketing-request at lists.ubuntu.com
Reply-To: ubuntu-marketing at lists.ubuntu.com
To: ubuntu-marketing at lists.ubuntu.com
Subject: ubuntu-marketing Digest, Vol 50, Issue 3
Date: Wed, 03 Feb 2010 12:00:18 +0000


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When replying, please edit your Subject line so it is more specific
than "Re: Contents of ubuntu-marketing digest..."
Today's Topics:

   1.  Creating Viral Videos - Who's interested? (Liam Wilson)
   2. Re:  Creating Viral Videos - Who's interested? (Martin Owens)
   3. Re:  Creating Viral Videos - Who's interested? (John Vilsack)
   4. Re:  Creating Viral Videos - Who's interested? (Martin Owens)
   5. Re:  Creating Viral Videos - Who's interested? (John Vilsack)
   6. Re:  Creating Viral Videos - Who's interested? (alan c)
   7. Re:  Creating Viral Videos - Who's interested? (Paolo Sammicheli)

MHTML Document attachment
-------- Forwarded Message --------
From: Liam Wilson <liamwilson93 at gmail.com>
To: ubuntu-marketing at lists.ubuntu.com
Subject: [ubuntu-marketing] Creating Viral Videos - Who's interested?
Date: Tue, 2 Feb 2010 13:59:50 +0000

Right, so it seems that creating a 'Viral Videos' (I.e; short videos
that can be posted on the internet, similar to the Windows ones) project
seems to be a better option to market Ubuntu than creating a TV ad for a
number of reasons; 

     1. It's cheaper - no cost of getting it on the air 
     2. Easier to spread - just send a link to friends/family, etc 
     3. More involvement - the project can go on for a longer time
        period, and people from other countries can contribute, too. 
     4. It'll last longer - Any videos made will stay online for as long
        as the video hosting sites are up.

Before this project actually gets to a head, I'd just like to know who
would definitely be interested in contributing. And it wouldn't just be
making videos, remember, we need people to manage any web hosting
channels we have, people to create themes and or/artwork for the
channels, and to be possibly be included in the videos, people to keep
the wiki updated, poeple to suggest ideas that can be used in videos,
there are PLENTY of ways to contribute, so just because you can't make a
video, doesn't mean there won't be something for you to do.

If you're interested, reply to this message.

If we get enough people, popey (Alan Pope) has pointed me to these two
guys who we could ask to help, as long as there's enough interest:

http://www.youtube.com/user/dribletofanaphorism
http://www.youtube.com/user/madsrosendahl

They're both really good at video editing/creation, check out their
works.

Liam Wilson

P.S; I'm asking around loads of LoCo's/Teams, so apologies if you get
this more than once. 
MHTML Document attachment
-------- Forwarded Message --------
From: Martin Owens <doctormo at gmail.com>
To: Liam Wilson <liamwilson93 at gmail.com>
Cc: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's
interested?
Date: Tue, 02 Feb 2010 10:11:59 -0500


Hey Liam,

It's an excellent idea, can we host the videos on blip.tv ? I ask only
because it supports ogg, isn't so keen on deleting works using fair use
free speech and is generally a more wholesome video site?

If you can put together something, I'm sure I could get my wife
involved. She's the moving pictures person int his family.

Can you come onto #ubuntu-community-team channel on irc, I'd like to
talk over a few things if you would.

Martin,

On Tue, 2010-02-02 at 13:59 +0000, Liam Wilson wrote:
> Right, so it seems that creating a 'Viral Videos' (I.e; short videos
> that can be posted on the internet, similar to the Windows ones)
> project seems to be a better option to market Ubuntu than creating a
> TV ad for a number of reasons;
>      1. It's cheaper - no cost of getting it on the air
>      2. Easier to spread - just send a link to friends/family, etc
>      3. More involvement - the project can go on for a longer time
>         period, and people from other countries can contribute, too.
>      4. It'll last longer - Any videos made will stay online for as
>         long as the video hosting sites are up.
> Before this project actually gets to a head, I'd just like to know who
> would definitely be interested in contributing. And it wouldn't just
> be making videos, remember, we need people to manage any web hosting
> channels we have, people to create themes and or/artwork for the
> channels, and to be possibly be included in the videos, people to keep
> the wiki updated, poeple to suggest ideas that can be used in videos,
> there are PLENTY of ways to contribute, so just because you can't make
> a video, doesn't mean there won't be something for you to do.
> 
> If you're interested, reply to this message.
> 
> If we get enough people, popey (Alan Pope) has pointed me to these two
> guys who we could ask to help, as long as there's enough interest:
> 
> http://www.youtube.com/user/dribletofanaphorism
> http://www.youtube.com/user/madsrosendahl
> 
> They're both really good at video editing/creation, check out their
> works.
> 
> Liam Wilson
> 
> P.S; I'm asking around loads of LoCo's/Teams, so apologies if you get
> this more than once.
> 





MHTML Document attachment
-------- Forwarded Message --------
From: John Vilsack <vilsack at gmail.com>
To: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's
interested?
Date: Tue, 2 Feb 2010 10:26:16 -0600

Great idea, but the question nobody seems to be asking is "Why?" 

When allocating time and resources to a project, you have to have a goal
of what you wish to accomplish with it.  What is the end result you wish
to see?  How are you going to get the video "viral"?   

How are you going to get the video into the hands of people who are
unfamiliar with Ubuntu and use the video as a means of convincing them
that Ubuntu is the clear choice for their OS needs?

How would hosting it on Blip.tv, a website with far less of a userbase
(and substantially more technical oriented, I would imagine since its
niche caters to those that care about ogg) that would benefit from
exposure to alternatives to paid operating systems give the hard work
you all want to put into this a substantial advantage in getting your
word out? 

If there are any answers here that can be backed up with data and facts,
then by all means go at it full force and godspeed.  If its just because
"you want to" then again, I wish you the best of luck. 

Other than that, wouldn't simply creating several videos for the casual
computer user about how to download, install, and get started in Ubuntu
be easier and more beneficial than a commercial? Danny Piccirillo
created a fantastic "Top Things to do After Installing Ubuntu" post on
his site that is one of the first things I link to new users.  Its
concise, its well presented, and it serves a purpose by delivering a
clear benefit. 

This message is not meant to dissuade any ideas, but I'd hate to see all
of your hard work end up being a link passed between people who already
know and love Ubuntu while it never delivers on the initial promise. 



MHTML Document attachment
-------- Forwarded Message --------
From: Martin Owens <doctormo at gmail.com>
To: John Vilsack <vilsack at gmail.com>
Cc: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's
interested?
Date: Tue, 02 Feb 2010 11:50:57 -0500


On Tue, 2010-02-02 at 10:26 -0600, John Vilsack wrote:
> Great idea, but the question nobody seems to be asking is "Why?"

Because it's not been done before, and it needs trying.

Your assertions are based on opinion as much as anyone elses until it's
been tried.

Martin,

P.S. nice job hero





MHTML Document attachment
-------- Forwarded Message --------
From: John Vilsack <vilsack at gmail.com>
To: Martin Owens <doctormo at gmail.com>
Cc: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's
interested?
Date: Tue, 2 Feb 2010 11:13:42 -0600

I make no assertions based on any opinion since I am only asking
questions asking for empirical data to support what could be a good idea
if approached properly.  If the answer is "There is no data to support
either side of the argument" then work should be done to see if there is
any corollary that can be drawn to similar circumstances and the outcome
of any such experiment. 

As for that little 'hero' dig, you could have gone the politically
correct route and talked to me off-thread like a professional, but since
you're keen on trying to embarrass me, I've had real world things like
my career and family to worry about.  I put in what I can when I can,
and I took this entire week off to help catch up on my extracurricular
volunteer projects. 

I wouldn't expect you to understand so please, just continue to point
the finger at how *I* fail to meet *YOUR* expectations.


On Tue, Feb 2, 2010 at 10:50 AM, Martin Owens <doctormo at gmail.com>
wrote: 

        On Tue, 2010-02-02 at 10:26 -0600, John Vilsack wrote:
        > Great idea, but the question nobody seems to be asking is
        "Why?"
        
        
        Because it's not been done before, and it needs trying.
        
        Your assertions are based on opinion as much as anyone elses
        until it's
        been tried.
        
        Martin,
        
        P.S. nice job hero
        
        



MHTML Document attachment
-------- Forwarded Message --------
From: alan c <aeclist at candt.waitrose.com>
To: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's
interested?
Date: Wed, 03 Feb 2010 06:41:53 +0000


Liam Wilson wrote:
> Right, so it seems that creating a 'Viral Videos' (I.e; short videos that
> can be posted on the internet, similar to the Windows
> <http://www.youtube.com/user/WindowsVideos>ones) project seems to be a
> better option to market Ubuntu than creating a TV ad for a number of
> reasons;
> 
>    1. It's cheaper - no cost of getting it on the air
>    2. Easier to spread - just send a link to friends/family, etc
>    3. More involvement - the project can go on for a longer time period, and
>    people from other countries can contribute, too.
>    4. It'll last longer - Any videos made will stay online for as long as
>    the video hosting sites are up.
> 
> Before this project actually gets to a head, I'd just like to know who would
> definitely be interested in contributing. And it wouldn't just be making
> videos, remember, we need people to manage any web hosting channels we have,
> people to create themes and or/artwork for the channels, and to be possibly
> be included in the videos, people to keep the wiki updated, poeple to
> suggest ideas that can be used in videos, there are PLENTY of ways to
> contribute, so just because you can't make a video, doesn't mean there won't
> be something for you to do.
> 
> If you're interested, reply to this message.
> 
> If we get enough people, popey (Alan Pope) has pointed me to these two guys
> who we could ask to help, as long as there's enough interest:
> 
> http://www.youtube.com/user/dribletofanaphorism
> http://www.youtube.com/user/madsrosendahl
> 
> They're both really good at video editing/creation, check out their works.
> 
> Liam Wilson
> 
> P.S; I'm asking around loads of LoCo's/Teams, so apologies if you get this
> more than once.

I am interested please include me in the mailing list?.

have you heard this? -

tux takes to the airwaves
http://digg.com/d3167ig
http://www.heliosinitiative.org/sounds/linuxad2edit.ogg
http://www.heliosinitiative.org/sounds/linuxraw.ogg



MHTML Document attachment
-------- Forwarded Message --------
From: Paolo Sammicheli <xdatap1 at ubuntu.com>
To: ubuntu-marketing at lists.ubuntu.com
Subject: Re: [ubuntu-marketing] Creating Viral Videos - Who's
interested?
Date: Wed, 3 Feb 2010 09:59:19 +0100


Alle 14:59 del 2/2/2010, Liam Wilson ha scritto:
> If you're interested, reply to this message.

I like this idea, let's try it.

Ciao
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