[ubuntu-marketing] [Spreadubuntu] Simplifying Why We Join

John Vilsack vilsack at gmail.com
Thu Nov 5 20:16:50 GMT 2009


I agree Laura!

We should aim to present a "path" so to speak of the key things people
need to know and learn about Ubuntu to become motivated grassroots
activists.

The simpler we make it (by burying the complex stuff deeper) the more
successful I think this will be!

- John

John Vilsack

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2009/11/5 Laura McBee <mcbee.laura at gmail.com>:
> To add just a little more detail to this thread, the “simplicity of
> resources” needs to cover both users that come to Ubuntu, and LoCo groups
> that are helping to introduce Ubuntu to new users. Every new and existing
> community member should be armed with enough knowledge to adopt-and-go with
> Ubuntu.
>
> The campaign will be successful if all would-be Ubuntu representatives have
> just enough knowledge (1) to explain open-source and the belief system
> behind it; (2) to demonstrate the distribution; and (3) show long-term
> benefits (cost savings on hardware/software). So there must always be a
> reference (like the spreadubuntu site) for these communities to visit for
> support.
>
> So excited to get started!
> Laura McBee
>
>
> 2009/11/4 John Vilsack <vilsack at gmail.com>
>>
>> Ruben you are thinking exactly the same thing as I am.
>>
>> It would be great to provide simple distribution kits for people to
>> get started.  I also thought it would be great to have a "meeting
>> points" for Meetups to have monthly, so people have something to talk
>> about.  Sort of a flyer that each host gets that says:
>>
>>   Information and a printable flyer about one or two features that
>> month in Ubuntu the meetings focus on.
>>    Focus on an article from the Ubuntu Magazine and discuss it
>>    Talk about the next version and emphasize the focus of that
>> release so people can talk about it.
>>
>> We did this sort of thing in the Howard Dean campaign (2004 for US
>> President) by organizing meetings throughout the country at coffee
>> shops, restaurants, and other public places to just get out there and
>> start talking.  You would have been shocked how many people just come
>> closer to hear what others were talking about.
>>
>> I really like the idea of building easy to get to packets that people
>> could simply click and have access to.  Kind of like First Aid kits
>> for your computer :)
>>
>>
>>
>>
>> John Vilsack
>>
>>
>> http://www.the-house.com
>>
>>
>>
>> 2009/11/4 Rubén Romero y Cordero <huayra at ubuntu.com>:
>> > Hei to you all!
>> >
>> > On Wed, Nov 4, 2009 at 4:44 PM, John Vilsack <vilsack at gmail.com> wrote:
>> >>
>> >> [...]
>> >> Are there any other areas anyone can think of that should have that
>> >> "top-level" sort of focus that newcomers should see when they first
>> >> come to join our team?
>> >>
>> >
>> > Simplicity is what we need. Empowering excited users of ubuntu as fast
>> > as we
>> > possibly can is the goal. A quick win is what engages people and keeps
>> > them
>> > contributing!
>> >
>> > I have written some ideas on how some of the things you are propossing
>> > can
>> > be achieved here:
>> >
>> > *
>> >
>> > <https://wiki.ubuntu.com/MarketingTeam/Projects/SpreadUbuntu/IdeaPool#Making%20SpreadUbuntu%20more%20accesible%20in%20the%20FrontPage>
>> >
>> > Me and others have written *a lot more* (see the links below). But first
>> > you
>> > need to understand this: Spread Ubuntu is about two things:
>> >
>> >  * The LoCo/user site that can give you a Marketing kit in your face
>> > right
>> > NOW! and that's supposed to be the ultimate resource for LoCo teams,
>> > ubuntu
>> > marketeers and newcomers alike (Yet to be implemented as such, but the
>> > underlying technology is there, part of it is up laready and lots of
>> > materials are available as of today)
>> >  * The Do-It-Yourself part of the site that makes it easy for people to
>> > share/get/translate material for local use (which is nearly done and
>> > what
>> > has been our focus this far)
>> >
>> > And yes, we need more thinking put into this. But, as mentioned above,
>> > we
>> > have already put a lot of thought into this. Those interested can read
>> > the
>> > following links:
>> >
>> > Project status since the summer of 2008 until now and meeting logs:
>> >  *
>> > <https://wiki.ubuntu.com/MarketingTeam/Projects/SpreadUbuntu/Meetings>
>> >
>> > Definition of the Site part:
>> >  * <https://wiki.ubuntu.com/MarketingTeam/Projects/SpreadUbuntu/Site>
>> >
>> > Definition of the DIY part:
>> >  * <https://wiki.ubuntu.com/MarketingTeam/Projects/SpreadUbuntu/diy>
>> >
>> > Lots more in our Idea pool (sort of where we start our blueprints):
>> > * <https://wiki.ubuntu.com/MarketingTeam/Projects/SpreadUbuntu/IdeaPool>
>> >
>> >
>> > I am copying this to the Spread Ubuntu list and Evan Boldt (echowarp),
>> > who
>> > is actually the man behind this awesomeness, the technical lead of the
>> > project (I am really just the guy marketing SU and acting as Project
>> > Manager/Driver/Beta tester/bug triager once in a while).
>> >
>> > This is getting really exciting :-)
>> >
>> > R.
>> > https://launchpad.net/~huayra
>> >
>>
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>
>



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