[ubuntu-marketing] Submission for "I am Ubuntu"

Christopher Swift chris.r.swift at googlemail.com
Wed Dec 31 21:02:50 GMT 2008

If you're interested on my debate with myself about which term I felt best
to use I've settled with "Helo, fy enw i yw Chris a dw i'n Ubuntu" but to be
honest I'll settle with the standard English format since it promotes
uniformity rather than variations. On a side note however, I've been
thinking ahead beyond individual clips now. I've been thinking should we
watermark the first 5 seconds or so with something like "Recorded by the
Ubuntu community" and should we have something that tells us what the heck
Ubuntu is? We could have a 4person box all saying hello my name is x and I
am Ubuntu, then following that we can have the 4 or so people telling us
points about Ubuntu and it's philosophy. "Ubuntu is a free, more secure
alternative to Windows" "Ubuntu is built on the foundation of humanity to
others" I'm sure that the rest of you can elaborate the wording on that, as
you can tell my language skills aren't too advanced when it comes to
advertising but I have a general idea of what the scenarios should be like
or theories at least. I'll add more ideas when the site gets up and we might
have some more participation. Hopefully we can get some forums ready soon
however :).


On Wed, Dec 31, 2008 at 7:35 PM, Bruce Wagner <punlman at gmail.com> wrote:

> Make a small variety of different versions.... as you've described... and
> when they're done, people can vote on them....
> Don't go crazy with it.  They should be simple. Not too much work & not too
> elaborate.
> On Dec 31, 2008, at 12:09 PM, "Christopher Swift" <
> chris.r.swift at googlemail.com> wrote:
> I have been actively thinking about how best to record a video myself for
> the project since Sunday. I've been thinking of what environment to set
> myself in when recording too. Since there are only 75,000 people that share
> my accent and just 2,500,000 people in my country I've been thinking that I
> really should represent my country-folk for Ubuntu. Recently thanks to
> winter, there's been some snow & frost around so I've been thinking should I
> set it in a snowy wonderland or should I wait until the environment is more
> normal for my area i.e. not as much snow? Then I've been thinking, where
> best to situate it. Should we have videos say in the garden, at work, at
> college/school, in the forest, near the river, by the rugby fields etc? Then
> I was thinking, should we go hip & cool like Apple, or should we have normal
> people in normal clothing just like Micro$oft's ad campaign?
> Also as recently suggested what about the wording? Should we restrict
> ourselves to just English as well? Should it be,
> Hello my name is Chris and I am Ubuntu. Or perhaps it could be "Chris ydy
> f'enw i a dwi'n Ubuntu"?
> Or perhaps Hi, I am Chris & I am a student that uses Ubuntu. Hi I am Chris,
> I come from Wales and I use Ubuntu. etc.
> We should underline what structure to use before we actually set out any
> further plans. Would using other languages on the other hand further enhance
> the Ubuntu (humanity) message? Also the ending of the video
> ad/collage/campaigns, what will the ending part be like? Just a simple logo
> & url to ubuntu.com or a further explanation or a short little message in
> text? Perhaps on the website you could hold a poll/vote or even try to set
> one up via this mailing list. Just some food for thought.
> Regards,
> Christopher Swift.
> On Wed, Dec 31, 2008 at 2:17 PM, Jeremy Anderson < <jeremy at jdli.net>
> jeremy at jdli.net> wrote:
>> On Wed, 2008-12-31 at 14:07 +0000, Chris Rowson wrote:
>> >
>> >         Hi Jacob,
>> >
>> >         Well done for taking the lead on this project. Whilst I know
>> >         people
>> >         are discussing the pros and cons of putting up sites like
>> >         this, I
>> >         think it's admirable that someone is just getting on and doing
>> >         it.
>> >         Keep going!
>> >
>> >         2008/12/31 Jacob F. Roecker < <jacob at roeckerfam.com>
>> jacob at roeckerfam.com>:
>> >         > Here's what I need:
>> >         >
>> >         > Get every Ubuntu user you know to sit behind their webcam
>> >         (or some other
>> >         > digital camera) and say "Hi, I'm (name), and I am Ubuntu"
>> >          Variations of
>> >         > this are also acceptable, but should be sent in addition to
>> >         the basic
>> >         > version.
>> >         >
>> >
>> >
>> >         Whilst I appreciate that webcams are one very easy way to do
>> >         it, it
>> >         might be nice to get some videos that are made "out and
>> >         about". People
>> >         on trains, buses, walking the dog, in a bar/restaurant,
>> >         basically
>> >         anywhere "normal" (whatever that means) people go. One thing
>> >         you'll
>> >         note about the Microsoft adverts is that you don't see many
>> >         people sat
>> >         _at_ a PC. Do we really want a hundred videos of pasty faced
>> >         poorly
>> >         lit low res nerds? :)  (Note I include myself in that)
>> >
>> >         Many people have mobile phones and digital stills cameras
>> >         which can do
>> >         short video clips, some can even do decent quality video ;)
>> >
>> >         Just a suggestion to diversify the video that you get.
>> >
>> >         > Possible variations include this example for my daughter:
>> >          "Hi, I'm Eliza.
>> >         > I'm 7 years old, and I am Ubuntu."  Those from other parts
>> >         of the world may
>> >         > want to use something like this:  "Hi, I'm (name) from
>> >         (place), and I am
>> >         > Ubuntu."
>> >         >
>> >
>> >
>> >         "other parts of the world"?
>> >
>> >         Surely everyone is from an 'other' part of the world relative
>> >         to
>> >         everyone else? I'd say you choose one or the other phrase for
>> >         consistency but don't make the assumption that if someone
>> >         doesn't say
>> >         where they are from, they're from where you are.
>> >
>> >         I'll certainly submit a video or two :)
>> >
>> >         Cheers,
>> >         Al.
>> >
>> > Hi there,
>> >
>> > I agree with Al, well done for just cracking on and doing it :-)
>> >
>> > In the MS adverts I notice that the people making the videos have
>> > included a little bit about themselves in it too. Perhaps it'd be a
>> > nice idea if some submissions could go along the line of.....
>> >
>> > "I am Ubuntu and I arrest criminals......." (for example showing a
>> > policeman with his laptop)
>> > "I am Ubuntu and I predict the weather......" (for example showing
>> > someone at a university using Ubuntu to run a research project)
>> >
>> > You get the general idea... I'm just a bit worried that saying I am
>> > <insert name here> and I am Ubuntu might get a bit repetitive. I think
>> > that people might be more interested in what people are/do than in
>> > what that person's name is.
>> >
>> > What do you think?
>> >
>> > Chris
>> >
>> >
>> Good ideas too.  Part of me is a little fearful of "following" in MS
>> footsteps, but I really can't think of a better ad campaign myself so
>> push on.  One suggestion is at the end of some of the videos there be
>> one of hundreds/thousands of people all saying we are ubuntu at the same
>> time.  Fill the screen to the horizon with people if possible.  The
>> other part I was thinking of is families.  Our family is 100% Ubuntu and
>> my 3 and 4 year olds use it as much or more as my wife and I.  So to
>> have a family themed we are Ubuntu or mixed in with the we are one.
>> Lastly, maybe trying to do like the Verizon commercials showing the
>> support that comes with the package.  Not sure how to do that off the
>> top of my head but it is an important aspect of the open source software
>> we use.
>> Jeremy Anderson - President
>> Southern NetworX
>>  <jeremy at southernnetworx.com>jeremy at southernnetworx.com
>>  <http://www.southernnetworx.com>http://www.southernnetworx.com
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