[ubuntu-marketing] Marketing efforts and leaflets

Chris Rowson christopherrowson at gmail.com
Wed Jun 20 22:08:14 BST 2007


Hi Folks,

This message has been posted to Ubuntu-UK & Ubuntu Marketing because
I'm hoping that there are people subscribed to both lists with
thoughts on this subject.

With Software Freedom Day around the corner (September 15th) I've been
pondering upon the subject of how to reel in the punters.  I'm
guessing that SFD 2007 will be accompanied by many a cheerful free
software advocate out on the streets punting the benefits of using
Ubuntu to the average Joe and Jane, and I'm thinking that a concerted
marketing effort to underpin this can only help make these advocates
more successful.

We've talked about leaflets at Ubuntu-UK, and between us have come up
with a couple of things that are not half bad. I think that the most
important thing that I've learnt so far though is that there are a lot
things we take for granted that Joe and Jane mightn't think about.

Why is this important?

I think we need to understand Joe and Jane a little better to be able
to flog Ubuntu to them. Take a look at the 'selling interview' for
instance:

http://perso.orange.fr/pgreenfinch/mkting/mkting14

The most important steps which underpin the entire process are
understanding the customer, asking questions, clarifying, I think that
the author mentions elsewhere 'falling in love with the customer a
little bit!'. Sometimes it feels to me a little bit like we're jumping
straight in a the deep end, without doing this preparation work.

If we can develop a good profile of Joe and Jane and deliver marketing
aimed entirely at them, and not what we think they want (or what we'd
like to deliver ourselves) I reckon we might be able to sell Ubuntu a
little better.

Comments, opinions or ways to take this forward anyone?

Chris



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