Fw: [ubuntu-marketing] Use of term "brand" versus "identity"

Laura Czajkowski laura at lczajkowski.com
Mon Mar 8 11:08:38 GMT 2010

skype: lauraczajkowski

--------- Original Message --------
From: Mark Shuttleworth <mark at ubuntu.com>
To: Ubuntu Marketing <ubuntu-marketing at lists.ubuntu.com>,
design at lists.canonical.com <design at lists.canonical.com>, Canonical Marketing
Team <canonical-marketing at lists.canonical.com>, Jono Bacon <jono at ubuntu.com>
Subject: [ubuntu-marketing] Use of term "brand" versus "identity"
Date: 08/03/10 09:32

> Hi folks
> Several people have written to me correcting our use of the term
> &quot;Branding&quot;. They point out that what we are really refining here
is our
> identity.
> So, please can we use the term &quot;Ubuntu Identity&quot; going forward,
when we
> are referring to:
>  - palettes,
>  - styling, themeing
>  - fonts
>  - web and desktop
>  - visual design
> The correct use of &quot;Brand&quot; is when we're referring to the way we
> perceived. *Hopefully* that converges with our assumed brand values
> (reliable, precise, free, collaborative for Ubuntu, and adding
> accountable and adroit for Canonical).
> Mark
> -- 
> ubuntu-marketing mailing list
> ubuntu-marketing at lists.ubuntu.com
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