Ubuntu and Upstreams

[Corey Burger]

I was reading through the UDU wiki when I came across this page:
http://udu.wiki.ubuntu.com/UbuntuAndUpstreams

which say (emphasis added)

"Ubuntu can help expose upstream projects to new users, give them
credit for their work, and generally raise awareness of their efforts.
While we should avoid confusing "racing car" branding overload, we
should credit upstreams in our DOCUMENTATION  or user interfaces,
documentation and websites - and let upstreams know we are doing it."

Thoughts?

(I am not speaking negatively, I just want to know where we want to go
with this.)

Corey