User Advocacy in Ubuntu

[Benjamin Kerensa]

> Hi Benjamin,
>
> Could you point us to examples of how Mozilla's User Advocacy Team
> "distills information gained through user feedback" into something
> actionable?


Sure. So Input [1] is just one tool of the trade that UA at Mozilla uses
they also use Crash-Stats, BMO, SUMO and other sources to generate User
Sentiment reports [2] which are available to all the teams and the
community at large and are one form in which feedback and user experiences
are made into an actionable data.

Recently in Firefox 24.0 Mozilla was able to find that the Norton Toolbar
used by Windows users was causing crashes and disappointment among users
and with this early feedback which might not be noticeable in crash-stats
they were able to swiftly work with Symantec to get them to create a
compatible build.



> I fear that a prominent feedback tool won't be of much use
> without a solid plan for how the feedback would be processed. Worse,
> it may even direct users away from more appropriate venues for their
> issues. For instance, a crash report submitted to the error tracker
> [0] is much more valuable than a user submitting feedback that "foo
> keeps crashing." A criticism of a package in Universe would probably
> be better placed as a review in the Software Center so other users
> could make an informed decision when considering installing it.
>

I totally agree and that's why this is just a proposal and if there were
consensus that such a team could benefit our users. Then we could advance
to making solid plans around what UA tooling would look like in Ubuntu.

Right now I think we are reactionary in addressing issues in Ubuntu and the
idea behind User Advocacy is to be proactive in addressing issues impacting
users and much more responsive by delivering feedback to those who make the
decisions.

Speaking frankly I think we all care about making a good product but
realistically I do not think teams have the time or ability to dive into
the experiences our users our facing without impacting the time spent on
their already busy roadmaps. The idea is UA would be an asset to these
teams by aggregating, digesting and reporting data to the teams and
community so a better experience could be delivered.



>
> I came across Firefox Input [1] which seems to be the dashboard for
> information coming in from Mozilla's feedback tool. In the past 90
> days, there have 145,274 submissions. Giving some of them a quick
> skim, it's a really mixed bag. Doing analysis of open-ended questions
> is no simple task. Whether or not Ubuntu decides to do something
> similar, I'd be very interested in how Mozilla puts this data to use.
>

UA in Mozilla doesn't exactly analyze that data by hand but instead relies
on tools that generate reports which they then present to teams. Notably UA
in Mozilla is responsible to the users that being that their job is to
advocate for user needs and issues impacting users even if it means bugging
managers and developers about issues until they are addressed.


>
> [0] https://errors.ubuntu.com/
> [1] https://input.mozilla.org/
>
   [2]
http://blog.mozilla.org/sumo/files/2012/12/mozilla_user_sentiment_17.pdf
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