Ubuntu Software Store: What it does, and how you can help

Carlos Ribeiro carribeiro at gmail.com
Fri Aug 28 17:30:49 BST 2009

I'm following this list for a long time, and as far as I remember
that's my first participation. Nervertheless, here's my two cents:

I think "Store" is better, if only for "pragmatic" reasons. "Center"
is nearly as good - both are short and easy to spell. But "Store" has
a vast more powerful marketing momentum due to the App Store from
Apple. Also, people from IT would have no problem recognizing "store"
as a place to store things. We talk about storage, use use variables
to store values. So it's pretty clear (at least to me).

Last but not least, int the end people will just get used to it. I
just hope that this discussion does not get like "a bike shed of any
colour will do". But that's Ubuntu, I hope better for us all.

Carlos Ribeiro

On Fri, Aug 28, 2009 at 10:41, Matthew East<mdke at ubuntu.com> wrote:
> (Adding ubuntu-desktop back to cc)
> On Fri, Aug 28, 2009 at 2:22 PM, Mackenzie Morgan<macoafi at gmail.com> wrote:
>> On Friday 28 August 2009 6:44:30 am Matthew East wrote:
>>> I saw that, but the problem is that people will not open the app in
>>> the first place. I saw the name "Ubuntu Software Store" before I saw
>>> your email explaining what it was, and it didn't occur to me that it
>>> could be anything other than a shop (probably a website) for buying
>>> programs.
>>> The comments on this thread so far have been unanimous about this...
>> OK, I'll break it.  I didn't assume the Ubuntu App Store would be all for-pay
>> stuff, since well...the iTunes App Store isn't.  There are tons of free
>> (gratis) programs for iPhones available in there.  So why should this App
>> Store be any different?
> Fair enough, everyone is entitled to their own opinion and a snap
> survey of how different people react to this title is not unhelpful, I
> think. But I'd be disturbed if the conception of "store" in the
> majority of our users' understanding is affected by a naming scheme
> handed down by iTunes rather than plain English. It's also probably
> the case that the iTunes App Store does have much more commercially
> orientated goals than the Ubuntu Software Store. I haven't got an
> iPhone, so I hadn't come across this name. I do have a blackberry
> though. The blackberry equivalent is called "BlackBerry App World".
> --
> Matthew East
> http://www.mdke.org
> gnupg pub 1024D/0E6B06FF
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Carlos Ribeiro
Consultoria em Projetos
twitter: http://twitter.com/carribeiro
blog: http://rascunhosrotos.blogspot.com
mail: carribeiro at gmail.com

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