what colour is Orange exactly?

Alan Bell alanbell at ubuntu.com
Tue Apr 19 16:18:19 UTC 2016

On 18/04/16 19:34, Alberto Salvia Novella wrote:
> Alan Bell:
>> Changes include the SVG pictograms that get in a lot of places,
>> including the logo itself
> So shall I upgrade the colours of the logos I made?
> https://wiki.ubuntu.com/One%20Hundred%20Papercuts/Branding
> https://wiki.ubuntu.com/Ubuntu%20Evangelists/Branding
> https://launchpad.net/~ubuntu-community-team
great question, I have no idea, and that is the kind of thing where a 
little more clarity could be provided. At the moment I don't think 
anyone outside of Canonical really understands the intended scope of 
this change (and possibly not so many within Canonical). It does appear 
to be an official change rather than someone in the design team changing 
it on a whim or an error in translation of a Pantone or something like 
that. Beyond "probably not a mistake" I have no real idea what is going on.
I have to say I am a bit curious about the motivation for such a subtle 
change - you are only ever going to notice it when things don't match, 
there is no chance of any positive impact of the change! However the 
motivation isn't massively important to communicate, it just needs a bit 
more clarity over what else should change so not to mismatch quite so 


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