what colour is Orange exactly?

Alan Bell alanbell at ubuntu.com
Mon Apr 18 16:40:59 UTC 2016

Hi all,

when we set aside the youthful brownness and moved to a design rich 
orange and aubergine the Ubuntu Community Orange was introduced here 
http://design.ubuntu.com/brand/colour-palette and specifed as being 
#DD4814 (plus some other ways of saying the same thing like C0 M79 Y100 
K0 and Pantone 1665). This was all jolly exciting and the community, 
being given it's very own Orange, went off and designed a ton of logos, 
websites, tshirts, badges etc.

some months ago, with very little fanfare there was an update here
in which a new orange #E95420 was introduced. This was going to be used 
on the phone and now is, which means the phone operating system pages 
don't quite match ubuntu websites or indeed the colour of the case in 
which the phone slots. (not that calibration is perfect, but it is now 
out by design rather than being out by quirks of optical physics)

My question is, what is right? #DD4814 or #E95420? Or both? Are things 
supposed to not quite match?


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