[Ubuntu-be] New Banner - Call for propositions

[Jan Claeys]

Op donderdag 10-06-2010 om 13:07 uur [tijdzone +0200], schreef Steven De
Baets:
> According to the Visual Identity guidelines, one cannot change the shape
> or colour of the circle of friends.
> I also read that there has to be a "registered trademark" sign when the
> ubuntu logo is being published in a size over 3 cm wide.
> Yesterday there also leaked a beta version of the ubuntu-font on the
> internet. Only the internationalisation of the font isn't finished yet.
> The beta version is complete for our language, it works well, and I used
> it in this version.

Spacing in that beta font version maybe isn't correct (and hinting
certainly isn't).  But it's perfectly usable to make rough design
proposal of course.

> I also used the official cmyk colours for this one.

No, you didn't, PNG can't do CMYK...  ;)

> Personally, I think that the Belgian colours don't work well with the
> orange of the Ubuntu logo in any way (trust me, i tried to make them
> work), and logos with Belgian colours give a rather cluttered impression
> (except for the ones where the circle of friends have the colours, but
> as we said earlier, we can't).
> Furthermore, using both the belgian colours and the "be"-text seems
> double, as everyone understands "be" stands for "Belgium".

I agree that the colours don't match too well, or it risks to make it
look like a "colouring book" if orange or the dark purple colour are
used too.

> We have to keep it clean and simple. That's the only way to keep things
> highly recognisable, and true to the minimalistic direction and the
> decluttering actions both Canonical and the distribution have taken
> recently (eg. Ubuntu Light and the Unity desktop).
> 
> When I created the current posters (Ontketen je computer), I took a
> minimalistic approach as well, because I thought it was the right way to
> go. I haven't changed my mind since then...

Another option is to use a (dark) grey or maybe even black for the "be"
part (IIRC that's what some other locoteams also do?).


-- 
Jan Claeys