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<font face="Helvetica, Arial, sans-serif"><big><big><b>Open Up
Workshop: Projects for the digital facade of Medialab-Prado</b></big><b><br>
<br>
</b></big></font><font face="Helvetica, Arial, sans-serif"><b>February </b><b>9
- 23, 2010<br>
</b>Venue: </font><font face="Helvetica, Arial, sans-serif"><b>Medialab-Prado</b>
in Madrid (Spain)<br>
<br>
<br>
</font><font face="Helvetica, Arial, sans-serif">Open Up has just
started! About 70 artists, designers, architects, programmers and many
other interested people from all over the world are already working in
this exciting workshop to create contents for the first digital facade
for artistic purposes of Madrid, </font><font
face="Helvetica, Arial, sans-serif">a 150m2 and 27.000 LEDs
(pixels) screen. <br>
<br>
</font><font face="Helvetica, Arial, sans-serif">In this event 7
projects selected through an international open call will be </font><font
face="Helvetica, Arial, sans-serif">collaboratively </font><font
face="Helvetica, Arial, sans-serif">developed within this next 2
weeks. <br>
<br>
The goal of this project production workshop is to explore the
relationship with the urban space by opening production processes
through different citizen participation strategies. Selected projects
are being developed with the aid of tutors and technical assistants
such as </font><font face="Helvetica, Arial, sans-serif"><b>Jordi
Claramonte</b>, <b>Chandler McWilliams</b>, <b>Casey Reas, </b><b>Víctor
Viña</b></font><font face="Helvetica, Arial, sans-serif">,<b> Chris
Sugrue </b>and <b>Massimo Avvisati</b>.<br>
<br>
The programme includes theoretical activities on <b>February </b><strong>9</strong><strong><span
style="">,
</span></strong><strong>10 and</strong><strong><span style=""></span></strong><strong>
16</strong>, with lectures by tutors and lecturers such as <b>Erkki
Huhtamo</b> and <b>Jennifer
Steimkamp</b>. You can follow all lectures and project presentations
through <b>live streaming</b>.
<br>
<br>
We have just created a new experience to document the process through a
<b>blog</b> to spread the contents generated during the workshop, using
social networks, video platforms, feeds, microblogging, etc. (<a
moz-do-not-send="true" href="http://www.medianeralab.es/blog">http://www.medianeralab.es/blog</a>).<br>
<br>
</font><font face="Helvetica, Arial, sans-serif">Directed by <b>Nerea
Calvillo</b>.<b> </b></font>
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More information: <a moz-do-not-send="true"
href="http://medialab-prado.es/article/taller_open_up">http://medialab-prado.es/article/taller_open_up</a><br>
<br>
medianeralab (at) medialab-prado.es<br>
<br>
</font><font face="Helvetica, Arial, sans-serif"><br>
<b><br>
Venue:</b><br>
Medialab-Prado<br>
Plaza de las Letras<br>
Calle Alameda, 15<br>
28014 Madrid (Spain)<br>
<br>
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<pre class="moz-signature" cols="72">--
Nerea García Garmendia
Comunicación / Press
Medialab-Prado
Área de Las Artes, Ayuntamiento de Madrid
Plaza de las Letras
Alameda, 15 28014 Madrid
Tfno. +34 914 202 754
<a moz-do-not-send="true" class="moz-txt-link-abbreviated"
href="mailto:difusion@medialab-prado.es">difusion@medialab-prado.es</a>
<a moz-do-not-send="true" class="moz-txt-link-abbreviated"
href="http://www.medialab-prado.es">www.medialab-prado.es</a>
"Antes de imprimir este documento asegúrate de que es realmente necesario. ¡Gracias por tu colaboración!"
</pre>
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