Docs for snapcraft

[Mark Shuttleworth]

Hi folks

It's great to see the level of interest in making snaps! I've been
tracking comments and a lot of people seem to be stuck on snapcraft, so
I think we can put some effort into improving those docs.

But I wondered if we shouldn't instead focus up front on explaining the
snap format itself. That way, people could make snaps manually
initially, then switch to using the tools they like best for making the
snap.

Personally I think snapcraft is amazing, but it does create an extra
layer of abstraction to push through, which may be confusing to someone
just starting out.

Thoughts?

Mark
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